Eamonn PercyBy Eamonn Percy

“I am not a product of my circumstances. I am a product of my decisions.” – Stephen Covey

Decision making is rarely a rational exercise since we don’t always have the complete set of information available to us.  It is usually an irrational process, with an overlay of rationality to give us inner comfort. As you accumulate experience over time, you learn to depend less on the objective side of decision-making and more on the intuitive side, until it becomes a habit.

In this decision-making vacuum, the difficulty is to discern between emotion and intuition.  I believe intuition is drawn from previous similar experiences that enable us to recall lessons or extrapolate results in a way that gives us additional guidance.  Emotional decisions are based on human nature and undisciplined forces that trigger negative behaviors.

Trusting intuition does not come easily since we are often overwhelmed by human nature (for example, fight or flight response) or become frozen by fear (non-decision). In addition, we will use confirmation bias to seek out more information to justify the decision we have already made in our head, rather than going with the sparse data and feeling in our heart.

It is not something that comes to us easily, as we need evidence that our intuition will help us through trial and error, so, with time, we determine after the fact whether or not it worked. We use that feedback to improve our intuition once again.

Don’t be hard on yourself if you have not really developed a high level of intuitive decision making yet. Just be mindful of it over time, develop confidence in your inner strong voice as you trust it to help you make decisions.

How do you go about doing that practically? Try the following:

Start Small: get into the habit of making rapid decisions on small matters, so you start to trust yourself more. Don’t overthink any small decision, just respond rapidly particularly if you have a strong feeling about the decision.
Be Positive: Fear heightens our insecurities or negativity, forcing us to seek more certainty when it may not exist. Stay positive, and intuition will rise up within you more naturally.
Be Mindful: Be more aware of how you feel, your psychology or mindset, when making important decisions, and then determine how much of the feeling is rooted in fear or courage. It will help you.
Don’t Over Analyze: Go with the best information you have in the time available, and then move forward. Over analyzing will drown out your inner voice.

If you go with intuition and it doesn’t work out, try to figure out why. What was it that let you down? Try to understand why and take the time to make improvements. Like any habit, it takes continuous practice, over a long period of time to make it stick. Intuition is one of those soft areas that can be critical in decision making, and understanding it can really help make us avoid making material and costly failures. 

Eamonn Percy is Founder and PresidentPercy Group Capital + Business Advisors