EFFECTIVELY COMMUNICATING YOUR VALUE
Whether a clean technology company looking to market your products in a foreign market or a government agency looking to promote its latest energy efficiency program, GLOBE Advisors has expertise in marketing and communications that can be applied to help organizations effectively market and communicate their strategic initiatives.
GLOBE Advisors, working in partnership with our subsidiaries GLOBE Communications and GLOBE Events, can provide an organization with innovative and strategic marketing solutions that can reach out to GLOBE’s wide international networks. From strategy development to communications planning, event planning, and the implementation of various marketing tactics, GLOBE provides cost-effective solutions that generate measurable results.
BENEFITS OF MARKETING & COMMUNICATIONS SERVICES
- Helps organizations build greater stakeholder awareness of its brand, products, and solutions.
- Increases customer retention and helps turn customer wants into needs with proven and measurable results.
- Gain advice from marketing experts who have a deep understanding of the global business-to-business (B2B) and business-to-consumer (B2C) clean technology markets.
- Increases efficiency in current marketing and communications efforts by focusing resources on specific target markets.
HOW GLOBE ADVISORS CAN HELP
- Developing a comprehensive marketing strategy and implementation plan for an organization.
- Helping organizations develop strong messaging in order to achieve strategic marketing objectives.
- Establishing the most effective marketing channels for successfully reaching various target markets given budget considerations.
- Developing marketing tools and resources that can be executed by GLOBE on behalf of an organization or by the organization itself.
SAMPLE DELIVERABLES
- A comprehensive marketing strategy and communications plan
- A strategic review of potential marketing tactics and on-going support for the deployment of such tactics
- Design, marketing, and execution of thought-leading and targeted industry events
PROJECT SUCCESS STORY
In 2013, the BC Ministry of Environment, Climate Action Secretariat (CAS), engaged GLOBE Advisors to help with the development of its Green Economy Strategy Update.
As part of this project, GLOBE was responsible for helping CAS shape key messaging and content for promoting BC’s green economy, as well as redesigning its existing online presence with an updated website in order to improve interactivity, measurability, and visitor engagement.